Social Media & Content ExecutiveYour company
- Create always-on, trend-based content for organic and paid
- Thumb-stopping content that performs, and know why
- Plan and run shoot days
Start date: ASAP When they start
ApplyExample job ad
For businesses hiring a social, content or video person
Advertised for always‑on, trend‑based content?Get it now, while you hire.
Ads for this role usually ask for always-on content. Until your hire starts, I make the ads: a shoot every month and at least 6 new ads, judged on cost per sale, with a clean handover when they arrive. Not daily posting or community management.
For UK firms advertising a social, content or video role: a 30-day content plan built from your job ad, plus three ad concepts, within 2 working days. Free.
Brand work for NIVEA MEN and Jammie DodgersContent for Coca-Cola Frozen and Fanta Frozen in the UKThe floating pub on BBC and ITV500,000+ views on the skip
Until then, I've got it. Will
The problem
The role is approved. The content can't wait.
Until someone is in the seat, the always-on content you advertised for still needs making.
Judged on cost per sale in your own ad account, against your current best ad.
Free, whatever you decide
Send your job ad. Get the first 30 days planned.
I turn what the hire is meant to deliver into a 30-day content plan, plus three ad concepts. Use it with me, with your new person, or on your own. In your inbox within 2 working days. I do a set number each week, so if this week's are taken I'll reply with a date.
Your first 30 daysYour company
Example plan
Example plan
MonTueWedThuFri
W1
Plan approved
Behind the scenes: how it's made
Founder answers the top review
W2Shoot day
Product in use, 3 ways
Trend remix
W3Ad: problem first
Ad: in a customer's words
A day on the team
W4Ad: offer test
What worked, for your hire
Example plan. Yours is built from your own job ad.
How it works
Cover from week one. A clean handover when they start.
Week 1Brief from your job ad
What the hire must deliver becomes the first month's plan. You approve it.
Week 2Half-day shoot
Your product, your people. Cut for Feed, Stories and Reels within 10 working days.
14 days liveFirst read
14 days after the ads go live: against your current best ad, on cost per sale.
Hire startsClean handover
Your new person gets every ad, every number and what worked. No minimum term.
Who's doing this
I make people watch things they'd normally scroll past.
I'm Will Bower. On YouTube I do stunts like sleeping overnight in a skip and building a floating pub. Before that I made content and campaigns for brands including NIVEA MEN and Jammie Dodgers, plus content for Coca-Cola Frozen and Fanta Frozen in the UK, and I run Meta ads myself. This puts the two together: ideas that stop the scroll, judged on the numbers your business cares about.
500,000+
views on the fake skip I slept in. Watch it
BBC · ITV
covered the floating pub, as did the Sussex Express: BBC Sussex, ITV, Sussex Express
NIVEA MEN · Jammie Dodgers
brand work before the channel, plus content for Coca-Cola Frozen and Fanta Frozen in the UK.
Prices, printed
Start with month one. Stay if it works.
Month one
£2,500+ VAT, paid before work
- A 30-day plan from your job ad
- Half-day shoot
- 6 ad variants
- Day-14 read against your best ad
Then, monthly
£2,950+ VAT a month
- A shoot every month
- At least 6 new variants a month
- Stop with one email when your hire starts
Prices exclude ad spend: you pay the ad platform direct. Paid monthly in advance. No minimum term: after the day-14 review, stop any month with one email.
Taking a few businesses for January
New ads live Mon 4 Jan 2027
To make that week, we shoot by Friday 11 December, and my shoot days cap how many businesses I can take before then.
Questions people ask
Before you ask.
Aren't you competing with our hire?
No. I'm the cover until they start, and I hand them everything. Plenty of teams keep a monthly batch afterwards so the new person can run strategy, but that's your call.
What if we fill the role sooner?
Then you stop with one email at any month end. There's no minimum term.
What if the new ads don't beat our current best?
Then you've found out for £2,500: you keep all six ads and the day-14 numbers, and you stop.
Do we have to get on a call?
No. Everything can happen by email. If you'd rather talk, say so in the form.
January slots
Start with the free plan.
If it's what your hire would have made, we talk about covering the gap. If not, you keep the plan.
Thank you. I reply within one working day.
Your 30-day plan and three ad concepts arrive within 2 working days. If this week's are taken, I'll reply with a date.
Ready to go now? Order month one