I want to make boring businesses worth watching
For owner-run firms that grew on reputation
Grown on word of mouth?Show the work. Win the next job.
I film one day at your site and turn it into short videos that show your work, your engineers and your standards. Then every month: new ones, run on Meta and LinkedIn to the clients you want next, judged on one thing: quote requests.
For owner-run UK firms with 15 or more staff. Sketched from your own website, within 2 working days. No call needed.
Brand work for NIVEA MEN and Jammie DodgersContent for Coca-Cola Frozen and Fanta Frozen in the UKThe floating pub on BBC and ITV500,000+ views on the skip
The problem
Your reputation is real. Online, nobody can see it.
Repeat customers and referrals built your business. The next client, and the next engineer, will look you up before they call. What they find should show the work.
You don't need a retainer or a strategy deck. You need one day of filming, someone who knows what makes people watch, and a one-page report each month.
Free, whatever you decide
Three ad ideas for your firm. On the house.
Send your website. I read it the way your buyers would, then sketch three ads I'd film at your place. In your inbox within 2 working days. I do a set number each week, so if this week's are taken I'll reply with a date.
CustomerYour firm
Work required3 ad ideas, sketched from your website
Charge£0.00
06:00. Gates open. First one out.
Who you are, in 8 seconds.
The mistake your best engineer sees every week.
Expertise nobody can fake.
One job. Start to handover.
Proof of the standard.
Example ideas. Yours come from your own website.
How it works
One shoot. A month of new ads.
Your people, your kit, your yard. Your sales manager or senior engineer gives me 30 minutes of facts.
The film says who you are. The ads are cut for the buyers who send quote requests.
14 days after the ads go live: the quote requests so far, and whether you carry on.
Run on Meta and LinkedIn to your trade buyers. You pay the ad spend direct.
How many quote requests came from the ads, and what we change next.
Judged on trade quote requests first, then installer or distributor sign-ups. Recruits reported, not judged.
Quote requests from the ads
Which ad sent them
Installer or distributor sign-ups
Recruit enquiries (reported, not judged)
What we change next month
The page that lands on your desk each month. Filled in with your numbers.
Who's doing this
I make people watch things they'd normally scroll past.
I'm Will Bower. On YouTube I do stunts like sleeping overnight in a skip and building a floating pub. Before that I made content and campaigns for brands including NIVEA MEN and Jammie Dodgers, plus content for Coca-Cola Frozen and Fanta Frozen in the UK, and I run Meta ads myself. This puts the two together: ideas that stop the scroll, judged on the numbers your business cares about.
views on the fake skip I slept in. Watch it
covered the floating pub, as did the Sussex Express: BBC Sussex, ITV, Sussex Express
brand work before the channel, plus content for Coca-Cola Frozen and Fanta Frozen in the UK.
Prices, printed
Start with month one. Stay if it works.
Filming day
£2,500+ VAT, paid before the shoot
- One day at your works
- 8 short ads
- One 60-second "who we are" film
- Yours to keep even if you stop
- Day-14 review of quote requests
Then, monthly
£2,950+ VAT a month
- One site visit a month
- At least 6 new ads a month
- Ads run on Meta and LinkedIn
- One-page quote report
Prices exclude ad spend: you pay Meta and LinkedIn direct. Paid monthly in advance. No minimum term: after the day-14 review, stop any month with one email.
Taking a few businesses for January
New ads live Mon 4 Jan 2027
To make that week, we shoot by Friday 11 December, and my shoot days cap how many businesses I can take before then.
Questions people ask
Before you ask.
We've never done social. Is this for us?
Yes, that's who it's for. You need one day of your time and a person who answers technical questions once a month.
Will it help us find engineers?
It's judged on quote requests, but every film shows your engineers, your apprentices and your standards, so we report recruit enquiries too.
Our buyers are trade, not the public.
So are the ads. They go to the people who send you quote requests: installers, dealers, fleet depots and contractors, by job and by trade.
What if it doesn't bring in quotes?
Then you stop with one email. You keep the film and every ad, and you've found out for the price of one day.
Do we have to get on a call?
No. Everything can happen by email. If you'd rather talk, say so in the form.
January slots
Start with three free ideas.
If they make you want to film, we talk about a January slot. If not, you keep the ideas.
Thank you. I reply within one working day.
Your 3 ad ideas, sketched from your own website, arrive within 2 working days. If this week's are taken, I'll reply with a date.
Ready to go now? Book your filming day