For UK founder-led brands already advertising on Meta
ROAS hit or miss?Real ads, shot every month.
Every month I shoot your real product, cut a fresh batch of ads and test them against your current best. We keep what lowers your cost per purchase and bin the rest.
For UK brands selling £2m+ a year and running Meta ads: your live ads scored on variety and freshness, plus one new idea sketched, within 2 working days. Free.
Brand work for NIVEA MEN and Jammie DodgersContent for Coca-Cola Frozen and Fanta Frozen in the UKThe floating pub on BBC and ITV500,000+ views on the skip
What's running
What I'd shoot
Seen it. Scrolled.
Stops the thumb
The problem
Same ads, same people, hit or miss results.
Meta now leans on creative variety to find your buyers. When every ad is the same idea, it has nothing to work with.
Meta calls creative diversification "the best lever" for reaching the right audiences (Meta, April 2025).
Your buyers can tell real from polished. Real takes a shoot day every month and someone whose job is ideas people don't scroll past. That's the part I bring.
| Ad | The idea | Live since | Status | |
|---|---|---|---|---|
| Ad 1 | Packshot, 20% off | March | Tired | 3 ads, 1 idea |
| Ad 2 | Packshot, 20% off, new colour | May | Tired | |
| Ad 3 | Packshot, free delivery | July | Active | |
| Ad 4 | Founder to camera | September | Active |
Example only. Your teardown reads your real ads.
Free, whatever you decide
See your ads the way Meta sees them.
Send your website. I read your live ads in Meta's public Ad Library, score them on variety and freshness, and sketch the one concept I'd shoot instead. Signed by me, in your inbox within 2 working days. I do a set number each week, so if this week's are taken I'll reply with a date.
For UK brands selling £2m+ a year and running Meta ads. If you're not there yet, I'll say so and send a few pointers instead.
Example layout
The one concept I'd shoot instead
Your best customer, one take, using it the way they actually do.
Will Bower
How it works
One shoot. A month of new ads.
Judged on cost per purchase and ROAS in your own Ads Manager, against your current best ad.
At your place or ours. You approve one brief beforehand. That's your homework.
Cut for Feed, Stories and Reels within 10 working days of the shoot.
14 days after they go live, against your current best ad. We compare cost per purchase side by side.
Losers go. Winners get new versions. A fresh batch every month.
Who's doing this
I make people watch things they'd normally scroll past.
I'm Will Bower. On YouTube I do stunts like sleeping overnight in a skip and building a floating pub. Before that I made content and campaigns for brands including NIVEA MEN and Jammie Dodgers, plus content for Coca-Cola Frozen and Fanta Frozen in the UK, and I run Meta ads myself. This puts the two together: ideas that stop the scroll, judged on the numbers your business cares about.
views on the fake skip I slept in. Watch it
covered the floating pub, as did the Sussex Express: BBC Sussex, ITV, Sussex Express
brand work before the channel, plus content for Coca-Cola Frozen and Fanta Frozen in the UK.
Prices, printed
Start with month one. Stay if it works.
Month one
£2,500+ VAT, paid before work
- Half-day shoot of your product
- 6 Meta ad variants
- One round of changes
- Day-14 read against your best ad
Then, one product line
£2,950+ VAT a month
- A shoot every month
- At least 6 new variants a month
- Losers cut, winners re-cut
Then, two product lines
£4,950+ VAT a month
- A shoot every month
- At least 12 new variants a month
- Losers cut, winners re-cut
Prices exclude ad spend: you pay Meta direct. Paid monthly in advance. No minimum term: after the day-14 review, stop any month with one email.
Taking a few businesses for January
New ads live Mon 4 Jan 2027
To make that week, we shoot by Friday 11 December, and my shoot days cap how many businesses I can take before then.
Questions people ask
Before you ask.
We already have an agency.
Good. They keep running your account and media. I make the ads they run.
What if none of the new ads beat our current best?
Then you've found out for £2,500, not a retainer: you keep all six ads and the day-14 numbers, and you stop with one email.
Can't Meta's AI make our ads for us?
It can generate variations of what you already have. It can't film your product doing something new. Every ad I make shows something real.
How much of our time does it take?
One brief to approve, product to the shoot, and a 20-minute read at day 14.
Do we have to get on a call?
No. Everything can happen by email. If you'd rather talk, say so in the form.
January slots
Start with the free teardown.
If it shows your ads need fresh ideas, we talk about January. If it doesn't, you've lost nothing.
Thank you. I reply within one working day.
Your Ad Teardown arrives within 2 working days: your live Meta ads scored on variety and freshness, plus one concept I'd shoot instead. If this week's are taken, I'll reply with a date.
Ready to go now? Order month one